Attracting premium clients isn’t about raising your prices, growing your following, or landing the perfect portfolio project.

It’s about leadership.

In this episode, Rebecca breaks down the real reason some designers consistently attract calm, trusting, high-value clients while others stay stuck managing budget-conscious projects that drain their energy. The difference isn’t talent or experience. It’s process.

Rebecca shares the pivotal moment early in her career when a chaotic project forced her to confront the truth about her business. That experience became the foundation for the structured, process-led approach that ultimately transformed the clients she attracted and the way her business operated.

If you’re ready to stop chasing clients and start attracting ones who trust you, follow your lead, and respect your process, this episode will give you a clear framework to start making that shift.

Episode Highlights
  • The key differences between budget and premium clients, and why money isn’t the deciding factor

  • How unclear boundaries and flexible processes quietly signal uncertainty

  • Why premium clients are drawn to leadership, clarity, and structure

  • The “budget client loop” and how designers unintentionally get stuck in it

  • A simple clarity exercise to help you filter for clients who value your expertise

 

Episode REsource
  • Looking for a place to start the podcast? Download the most-listened Resilient by Design episodes at rebeccahay.com/listen.